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Privacy policy

Last updated: 24th of June 2015

Theory Tot, respects your privacy. We are committed to protecting the privacy rights of all of the visitors to

We know that you care how information about you is used and shared, thats why we do not sell or rent out your personal information to anyone. Ever. We take security very seriously and appreciate your trust.

What personal does do we collect?

Theory Tot collects two different types of information about our visitors Personally Identifiable Information and Non-Personally Identifiable Information. Any information you provide will be treated with care, and subject to this Policy will not be used or disclosed in ways to which you have not consented. It is always your choice whether or not you provide personal information. Our primary goal in collecting information from you is to provide you with a smooth, efficient and customised experience while using our site.

Personally Identifiable Information

This refers to information that lets us know the specifics of who you are. Personal information is collected when you order a product or service, enter contests and send us feedback. For example this may include your name, billing address, delivery address, telephone number, email address, credit card or payment information and product details. With this information Theory Tot can fulfil your orders and provide you with personalised service.

Non-Personally Identifiable Information

We also collect statistics about the behaviour of visitors to our site, this information does not by itself identify you as a specific individual. Any time you visit a website, your browser shares information such as, but not limited to, your browser type, capabilities, IP address, your geographic location, language, date and time of your visit, which helps us track users movement around our site and understand trends.

We may also anonymize and aggregate personal information we collect about you. This information may be displayed publicly or provided to others. For example, when someone visit our website their IP address will be collected, this will tell us information about your location, while we will never, ever release your IP address publicly, we may release aggregated information about it in the form of "500 people from California have visited our website".

What do we use the information for?

When you purchase something from our store, the personal information we collected is used to fulfil your order, process the payment and deliver the items to you or contact you if something goes wrong.

With your permission, we may send you emails about our store, new products, offers and other updates.

Non-Personal Information is used to develop our site and user experience. This information helps us understand our users demographics, trends so that we can identify any problems with our system or products and give you more of what you want. For example, connection speed of our uses can help us tailor the site to make sure it loads fast and you do not have it sit around waiting for the 35 flashing videos to load or we may find out that all of our users are still on dial-up and that we need to go back to good ol' 8 bit graphics.

How do we protect your information?

Theory Tot implements a variety of security measures to keep your information safe and secure. We have built in safeguards to prevent fraud and are continually updating our procedures.

Although no data transmission can be guaranteed to be 100% secure, we take all reasonable steps to ensure that your personal information is accurate, complete, up to date, relevant and stored securely.

We use the latest Secure Sockets Layer (SSL) software, which establishes an encrypted link between our website and your browser, to protect any information you enter. You can check if a secure link has been established by looking at the address bar, if there is a little lock or the address starts with “https” you can be sure that information you enter and submit will be encrypted.

Information stored on our database can only be accessed by those authorized, who have been granted special access rights to our systems, they are required to keep the information confidential.

After a transaction, your payment (credit card, etc.) information will not be stored on our servers.

You can help us too, by taking precautions to protect your personal information when using the Internet. It is important for you to protect your password to avoid unauthorized access to your account and to your computer. Be sure to always sign off when you finish using a shared or publicly accessible computer.

To the extent permitted by law, by using this website you agree to not hold us liable for the disclosure of any information due to errors in transmission or the unauthorised acts of third parties and indemnify us in respect of any claims arising from such disclosure.

What are cookies and Do we use cookies?

Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (with your permission) that enables the sites or service providers system to recognise your browser, and capture and remember certain information.

For example, if you add a Cute Romper to your shopping cart, a cookie will be created that stores that information, even if you leave the website the next time you come back that Cute Romper may still be in your shopping cart, unless of course it has expired.

We use cookies for the purposes of:

  • Identifying you when you sign in to our site.
  • Keeping track of items stored in your shopping basket.
  • Conducting research and diagnostics to improve our content, products and services.
  • Preventing fraudulent activities and improving security.
  • Delivering content including advertisements tailored to your interests on our site and and third-party sites.
  • Using analytical tools to understand statistical patterns on our website to improve our website and offer a better experience in the future.

If you prefer you can choose to have your computer warn you each time a cookie is being sent or you can turn off cookies altogether via your browser settings. However, like most websites, if you turn your cookies off some of our services may not function properly.

Do we disclose any information to outside parties?

We do not sell or rent out your personal information to anyone. Ever. Theory Tot may provide your personal information to our affiliated businesses, suppliers and service providers for use in connection with the operation of our website. For example, if you order a Tee we need to let our manufacturer know what size you want, we need to let our shipping company know your address, so that they can deliver your shiny new products, however we do not allow them to use such information for any other purpose.

If you do not wish your personal information to be disclosed to Theory Tot affiliated businesses, suppliers and service providers, you may not register at or buy products through our Website. Without that information, our production and systems are impossible.

Theory Tot will disclose personal information only in response to court order or other governmental request, or when we believe in good faith that disclosure is reasonably necessary to protect the property or rights of Theory Tot, third parties or the public at large.

Third Party Services and Links

Theory Tot, at our discretion, may include or offer third party products or services on our website. Links are provided to you as a convenience, but we do not operate these sites therefore you are responsible for reviewing the terms of all other websites whether or not you accessed them via our website or not. We take no responsibility or liability for the content and activities of these linked sites.

In general, third party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

Certain third party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase related transactions. These providers may have their own privacy policies to help you understand how your personal information will be handled.

It is important to remember that certain providers may be located, or have facilities, that are in a different jurisdiction to either you or us. So if you choose to proceed with a transaction your information may become subject to the laws of the jurisdiction(s) in which that service provider or facilities are located. For example if you are located in Canada and your transaction is processed by a payment gateway located in the United States, your personal information may be subjected to disclosure under United States legislation, including the Patriot Act.

Once you leave our website or are redirected to a third party website or application, you are no longer governed by this Privacy Policy or our website Terms of Service.

However, we do seek to protect the integrity of our site and welcome any feedback or suggestions about third party sites.

Changes to the Privacy Policy

Although most changes are likely to be minor, Theory tot reserves the right to modify or amend this privacy policy at any time, so please review it frequently.

Changes and clarifications will take effect immediately upon their posting on this page and the last updated date will be updated.

Your continued use of the Website following the posting of an updated Privacy Policy indicates your acceptance of all modifications and amendments.

Business transitions

If Theory Tot is acquired, merged with another company, goes out of business or enters bankruptcy, your personal information would be on of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of Theory Tot may continue to use your personal information as set forth in this policy.

Age of consent

By using Theory Tot, you acknowledge that you are either legally an adult or have shown the site policies to a legal guardian and have received their permission before browsing and placing an order with Theory Tot.


As an online business we have production companies located in many different regions, as a result depending on where an order is ordered and/or delivered to there may be additional taxes imposed by local authorities.

For example, one of our production companies is located in Los Angeles, California, due to state law any orders delivered to California will incur an additional sales tax. It would be just too "easy" for everyone if it was a set rate, so Cali has mixed things up a bit. The state sales tax in California is 6.5% with an additional mandatory local rate of 1% bring it up to 7.5% but wait there’s more. Depending on the local municipalities the total tax could be up to 10%.

So what this means for you is, if you buy a Cute Romper for $30.00 depending on your location in California you may have to pay either $32.85 or $33.00. The good news is this tax does not apply to shipping/delivery costs. And an extra $3.00 is not that bad when you consider it pays for roads and school.

We will always do our best to let you know of of all the taxes and fees how ever you are responsible any other local or customs taxes.


If you have any comments, feedback or questions about this Policy or even if you just want to chat, please send us an email on